Assignment:
Lead client effort in soliciting new sponsors to New York Times events, including developing stand-alone event sponsorships that are not tied to broader advertising packages.

Solution:
Developed new strategic plan for sponsorship sales which included defining the strategic role, adding new assets, re-packaging & pricing, and launching & executing a new sales strategy.

Results:
Secured stand-alone sponsorship agreements with four (4) consumer packaged goods sponsors–all new accounts.